By now many of you have woken up hearing the cacophony of  Book Wars. Amazon and WalMart battling it out.

Book Wars can help authors by placing their products (books) front and center in the news and in people’s minds. Think of books, see books, buy books. At the price of $10 or $9 (or who knows, maybe the price has dropped further since this morning), readers can afford to buy stacks of books. Think about it- how many Christmas gifts can you buy that will last hours and only cost $10 (or less)?

Of course on the down side, authors may make less money with their books being sold half off (or more). But sales depend on price and volume. So selling more units at a lower price could yield similar revenue.

So, which is Darth Vader and which is Luke Skywalker? I’ll let you decide.

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