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Jun7
Another Great Library Lecture: Lee Child (and why e-books should not be $9.99)
Filed under: publishing industry, Writer's Conference; Tagged as: author, candice hughes, lecture, Lee Child, library, publishing industry, publishing industry trends, thrillerComments OffI just love my local library. Our librarians put together a fantastic slate of authors every year. This year, they wrapped up the lectures with a bang by inviting Lee Child to speak. The substantial auditorium was jam packed, spilling out into the hall, so clearly our librarians made a good choice.
He was witty during his lecture about his publishing career. During the numerous questions, of which I’m sure he’d heard a few many times, he came across as honest and patient, giving thoughtful answers.
One topic that interested me considerably was e-books. The publishing industry has been in an uproar over e-books for the past couple years. Lee Child gave the clearest answer I’ve heard yet about what price e-books should have and why. First, he said consider that his standard hardcover sells for about $28. The cost of printing and shipping the hardcover is about $5. That means the value of the story (content only) is about $23 for those receiving it first (hardcovers come before paperbacks if there are paperbacks).The $23 covers the cost of all the publishing staff (editors, marketers, etc) plus the very important author- everyone who helped create the story and make it visible to it’s audience (I’m adding this bit, Lee Child didn’t go into this detail).
E-books, contrary to popular perception Mr Child said, do have a cost for creation and delivery. After all, someone had to create the computer program used to format and deliver the book. Estimate that cost at $1 per book. That means the e-book cost is $23 + $1= $24 (or the cost of the story plus the electronic formatting and delivery). Obviously at the much bandied price point of $9.99, someone is losing money.
There were many questions about Reacher, but I’m not going to go into all of them here. I do recommend that if you have a chance to hear Lee Child speak, you should take it.

