A writer colleague asked me this question yesterday. Immediately I thought, “Wow! Great question.”

Small Business Rocket Fuel: Marketing Tools to Boost Revenue started life as a training lecture for medical writers and was presented at the American Medical Writers Association a few years ago. This year as the economy dragged on negatively affecting many small businesses, I thought why not revisit this topic and expand it so more types of small businesses can benefit? So I started setting aside time from working and studying for my MBA to expand and revise the talk, adding more images, more worksheets, more topics, turning it from a lecture into a book.

But that story just tells you about the origins of my book. What I believe writers gain from my book and what makes it different from any other book available is its focus writing as a small business. My book doesn’t just tell you how to sell one book (there are plenty of books that do that), it gives you an entire framework for how to boost revenues for your entire writing business. By looking at your business one book at a time, you may short change your overall business. Too often I see writers struggling (even if they actually sell a lot of books) because they aren’t viewing writing as a business. Truly successful writers take writing as a serious business. I use JK Rowling as an example. She’s leveraged her books into films, toys, video games and more. She retained e-book rights and set up a whole interactive web site to promote her books. For her, writing is a lucrative business. You don’t get to that point overnight. You get there by taking the right steps at the right time and viewing your writing as a long term business.

What I bring to the table with my book is having both the MBA/business’ plus the writer’s mindsets. You may find other books out there that tell you how to sell books, but you won’t find other books that tell you how to make money from marketing them.

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