An interesting article showed that e-book sales are still increasing. In May, e-book buyers said they’d increased purchases by 67% (see article link below).

Another article in the WSJ yesterday showed that John Locke (the first person to sell a million e-books) had signed up with an agent (Jane Dystel) and a NY publisher (Simon & Shuster) for distribution. He said his reason was to capture paperback sales from readers who haven’t yet transitioned to e-books.

This is an exciting time in publishing. It’s in just such a mixture of traditional and emerging technologies that great leaps forward can happen. (Think of industrialization in the early 1900s- Ford, Edison and more). Opportunities abound to be creative right now.

After spending the last 6 weeks immersed in a fantastic class on digital marketing for my MBA, I’m brimming with ideas!

Here’s the link:

http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/48418-the-latest-e-book-buying-trends.html

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