Book Wars continues unabated with Target joining Wal-Mart and Amazon. The low prices have attracted re-sellers including smaller bookstores. This has forced the big 3 to limit sales.

Looking at trends in Internet chatter, Book Wars has raised the profile of Wal-Mart books the most.

One outcome of Book Wars could likely be a greater volume of sales, which could boost the sagging seen earlier this fall. In early October, sales were estimated to be 4% lower than the previous year.

The real question is will readers become used to the below market sale price. If they do, will increased sales volume make up for lost per unit revenue?