Amazon’s recent anti-author stance is distressing. What they are saying in effect is “we think every author’s book is worth the same low price no matter how good it is.”

Well, here’s how they actually phrase it: “…we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it’s reasonable to pay $14.99 for a bestselling e-book”

Note the adjective bestselling. So for example if you want a “bestselling” or in other words desirable, luxury or similar descriptive, would you expect to pay the same as for an general, run of the mill car, diamond ring, etc. In other words, should a Tiffany diamond ring cost the same as a Zale’s diamond ring? Should a Mercedes cost the same as a Kia? Should a top brand author’s books be the same price as all other authors?

If Amazon wants to start selling all products for the same price regardless of brand, I’ll be the first one in line for the Apple MacBook Air at the same price as the Dell Inspiron. In fact, I’ll take three.