Candice Hughes

Book Wars continues unabated with Target joining Wal-Mart and Amazon. The low prices have attracted re-sellers including smaller bookstores. This has forced the big 3 to limit sales.

Looking at trends in Internet chatter, Book Wars has raised the profile of Wal-Mart books the most.

One outcome of Book Wars could likely be a greater volume of sales, which could boost the sagging seen earlier this fall. In early October, sales were estimated to be 4% lower than the previous year.

The real question is will readers become used to the below market sale price. If they do, will increased sales volume make up for lost per unit revenue?

By now many of you have woken up hearing the cacophony of  Book Wars. Amazon and WalMart battling it out.

Book Wars can help authors by placing their products (books) front and center in the news and in people’s minds. Think of books, see books, buy books. At the price of $10 or $9 (or who knows, maybe the price has dropped further since this morning), readers can afford to buy stacks of books. Think about it- how many Christmas gifts can you buy that will last hours and only cost $10 (or less)?

Of course on the down side, authors may make less money with their books being sold half off (or more). But sales depend on price and volume. So selling more units at a lower price could yield similar revenue.

So, which is Darth Vader and which is Luke Skywalker? I’ll let you decide.