I’m well into the pre-Holiday crunch time. But just wanted to take a minute to point out an interesting (but rather long) post on author payments. In this post, the author argues that traditional publishers can afford to and should pay authors more for their work. This would then better compensate authors and discourage them from defecting to Amazon where pay is better. Will anyone take his advice? Time will tell…

http://www.idealog.com/blog/paying-authors-more-might-be-the-best-economics

All those quiet months when it seemed like nothing was happening here in freezing hot New England…were actually feverish months of intense work that have finally come to fruition.

My first book on Amazon is now available: Small Business Rocket Fuel: Marketing Tools to Boost Revenue. (link below for Kindle- No Kindle? Try Kindle PC and Kindle iPad app too). I have often seen writers, consultants and other small business owners struggling to get their work noticed and open up the tap of revenue that will keep them in business. Why should writers know how to market? Their skills lie in storytelling, which is what they do best. Only a few eccentric writers like myself have this aberrant affinity for business and marketing (and it brings us many sideways glances and odd looks because everyone knows writing is left brain and business is right brain- isn’t it? It’s almost like Frankenstein’s monster to do a mash-up of the two.) The book will be available soon for the Nook on Barnes and Noble as well.

But, being able to market your work is critical to your success. And it can be fun! Really!

To show you how much fun I have, take a look at my free (funny) You-Tube video:

http://youtu.be/L0SdAWmekds

Then if you want to get some great tips on marketing try my new book:

http://www.amazon.com/Small-Business-Rocket-Fuel-ebook/dp/B005AXY472/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1310220277&sr=1-1

Comments on so let me know what you think!

A few days ago, Eric Felten published an interesting essay in the Wall St. Journal on the value of the publishing industry. His take is that the publishing industry primarily serves as gatekeepers or bestowers of quality labels. This function allows the book buying public to have some confidence that the book they’re buying is up to the acceptable standards for quality publishing.

In comparison, self-publishing is the Wild West. Or as Mr. Felten calls it “American Idol” for authors. I agree there are a quite a few poor quality books in the self-publishing world. The worst being people who don’t even write their books, but essentially steal material from other people then publish under their own name (book spammers, in Mr. Felton’s lexicon).

However, I don’t believe the entire self-publishing arena is bad. There are books that have a small audience that can’t be profitably produced any other way. For example, some years ago I worked on a book (nonfiction) on a medical topic. I dutifully sent it out and eventually found an agent to assist me. However, the word came back that the target market was too small. I put the book aside. But, what if it could have profitably been published? Wouldn’t people concerned about this condition have been able to learn from my knowledge? Maybe felt better able to handle their condition or even to avoid developing it? No one will know since the book wasn’t published. But, now, in the crazy, wild world of self-publishing, maybe those type of books can have a home.

Where publishers need a large staff and have considerable overhead, self-publishers can publish with a small coterie of freelance assistants. The reduced overhead means that books with lower sales can be profitable since the creation and production cost is lower. Thus smaller, niche audiences can be served.

Yes, in the Wild West of self-publishing, much sifting is needed. However, there just might be other Amanda Hockings out there. Plus what is one man’s dross could be another man’s gem.

Welcome to spring in New England. Woke up to snow-coated evergreens and a sugar-dusted lawn. By noon, there was barely a trace of snow and the thermometer had hit 40 degrees F with a warm sun and blue sky.

Interesting article on self-publishing. So often self-published authors sell only a few hundred books to the family and friends crowd. This article highlights one of the rare success stories. Clearly this woman worked hard. She studied the market and went about her writing in a dedicated and directed manner. She has been rewarded with success in selling her paranormal romance teen novels. I’m posting a link here to the article.

http://news.yahoo.com/s/ap/20110324/ap_en_ot/us_books_amanda_hocking

Enjoy!

Great news today! Three of my poems (Lying, Christina’s Reflection, and Troy) have been published at The Lyon Review. It’s always a lot of fun to see your work in “print” (or digital ink) after working so long and hard polishing the words. Just like spring, which arrived today in full force with purple crocus and 75 degree F weather, publication is the rebirth period for writers- the time you can relax for a few moments and say to yourself, “This is what I’ve been working for.” (Paychecks are also welcome, of course.)

The Lyon Review is a newly launched publication. I encourage you to click over to the site (link below) and take a look at the variety and quality of the work they’ve put together ranging from book excerpts to poetry and essays.

The Lyon Review can be enjoyed at: www.thelyonreview.com

That’s it for the pat on the back. (Happiness is fleeting, I know.) Back to work on my novels and other projects….