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Jan19
Apple: A New E-book Reader up Their Sleeve?
Filed under: publishing industry; Tagged as: candice hughes, e-book, e-reader, Kindle, publishing industry, publishing industry trendsNo CommentsThe one issue I have with the Kindle is that it’s limited to reading black and white text primarily. I’ve been waiting for something to come along that will allow a top-notch reading experience but also provide a thrilling multi-media experience as well. The hints surrounding Apple’s secretive meeting with publishing industry giants has me intrigued. Will we finally see a device where authors can reach out to their audience with every tool at hand?
Imagine the possibilities….(no, don’t burst my bubble yet with reality like slow internet connections or dodgy Wi-Fi or faded colors- for now I’ll just dream…)
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Feb24
RWA Chapter Meeting: A Chat with Amy Pierpont
Filed under: Candice's Thriller, publishing industry, Writer's Conference; Tagged as: books, candice hughes, e-book, e-reader, marketing, novels, paranormal, publishing, publishing industry trends, Romance Writers of America, RWAComments OffThis weekend, my RWA (Romance Writers of America) chapter hosted Amy Pierpont from Grand Central Publishing. A number of us agreed this meeting was one of the best we’ve had because Amy has such a wealth of industry experience and is so passionate about books.
One key take-away from our discussion about the industry was that paranormals are still going strong with no end in sight. (Keep looking for those vampire books!) Expect paranormals to combine with other genres or subgenres. Recently I found a pirate vampire series for young adults that seems to be checked out of our library most of the time (a definite issue when my young adult is clamoring for book 2). I was particularly happy to hear that paranormals have a bright future since my second novel is a paranormal thriller with romantic elements (no, I didn’t entirely drop the medical slant, it’s just less prominent than in book 1). There aren’t any vampires in my novel but I believe I have some beings who are just as intriguing.
Another trend is the growth of e-books and e-readers. Publishers are looking to do more in this area because of the growth even though, at this time, the e-book area is only a small part of overall sales. From our informal sampling, there’s still a lot of room for growth since only one writer in the room currently has an e-reader. However, there was strong agreement that as readers, we book people are enamored of the touch, feel and smell of books- something an e-reader doesn’t offer.
The final trend I’ll mention is the growth of e-marketing tactics. Look for electronic announcements of all kinds from publishing companies promoting novels. Word of mouth is still the best way to attract readers and that is moving to the Internet as well with bloggers recommending novels and talking with their favorite authors.
While the publishing industry, like most other industry, hit a rough patch, there are a lot of exciting things going on!
